Your Style, Your Brand

August 12th, 2008 by Susan Spence | Posted in Design Tips, Susan |

What do you want your advertising “look” to say about you. From your logo to your type fonts, colors and graphics - what feel do you want to convey about your business?

Here is your homework. Write down 3-5 adjectives that describe your company. For Spence Photo Design it would be:

1. Artistic/Creative

2. Professional

3. Fresh/Current

4. Comprehensive

Now use these key words to drive your logo and every piece of collateral and web material you produce. No matter how good your material looks it isn’t successful unless it reinforces your style, your brand.