Your Style, Your Brand

Tuesday, August 12th, 2008 Posted in Design Tips, Susan | No Comments »

What do you want your advertising "look" to say about you. From your logo to your type fonts, colors and graphics - what feel do you want to convey about your business? Here is your homework. Write down 3-5 ...

White Space in Ads - how to get more!

Friday, August 8th, 2008 Posted in Design Tips | No Comments »

White space is key to good design. All ads - especially the small ones - need it. I produce a lot of ads every month. The most import factor in making those ads work is white space which allows ...

Favorite Fonts

Thursday, August 7th, 2008 Posted in Design Tips, Susan | No Comments »

Okay, I'm a font flirt. I have a new favorite every month. That's much better than in when I started this font affair. I used to change my "go-to font" weekly. I don't go out looking for ...

Working with My Sisters

Thursday, August 7th, 2008 Posted in Design Tips, Spence Family, Susan | No Comments »

I am so lucky. Every so often I get to design with my sisters. Some people might think that would be fraught with danger but for us it is an extension of our childhood. We were a ...